With the new year just beginning, at Daifressh Group we are already fully focused on 2026 — a year we approach with enthusiasm, energy and new challenges. January is always a good time to look ahead, but also to reflect and acknowledge everything we have built together.
2025 has been a particularly significant year for our group: a period of solid growth, strong internal alignment and strategic preparation that allows us to enter this new stage with firm foundations and a shared vision.
A Year of Growth and Consolidation
Throughout 2025, we continued strengthening our position in the fruit and vegetable sector, further developing as a group and achieving overall growth across all our product categories. This progress has been driven by a clear strategy, continuous operational improvement and a constant commitment to quality and freshness.
This growth has also translated into the creation of new jobs and the strengthening of our teams, bringing in key talent to support the group’s evolution and respond to new market demands.
Alignment, Shared Processes and a Unified Vision
One of the major milestones of 2025 has been the reinforcement of alignment across our different locations, working under shared processes, a common strategy and a unified vision as Daifressh Group. This way of working allows us to be more agile, consistent and efficient, always keeping the customer at the centre of everything we do.
Strong Relationships, New Markets and Added Value
During the year, we also strengthened our relationships with customers and strategic partners, built on trust, proximity and long-term collaboration. At the same time, we continued expanding our presence in new markets.
As part of this approach, in 2025 we took a further step in our value proposition by offering full category management services to selected key clients, supporting them comprehensively in the management, development and optimisation of their product categories.
Preparing for the Future: A New Strategic Plan
Another key achievement of the year has been the definition of the foundations of a new Strategic Plan, whose implementation will begin progressively from 2026 onwards. This plan will define the direction of the group in the coming years and enable us to continue growing in a structured, responsible and sustainable way.
People, Suppliers and Operations at the Core
In 2025, we continued strengthening our teams, our supply base and our operations, fostering strong relationships with growers and driving continuous process improvement — all under a mindset of responsible and sustainable growth aligned with our values.
Thank You for Making It Possible
None of what we achieved in 2025 would have been possible without the commitment and dedication of the people who are part of Daifressh Group, nor without the trust of our customers and partners.
We close 2025 with satisfaction and begin 2026 with excitement, energy and motivation, remaining true to the quality, freshness and teamwork that define us.
Let’s make 2026 a great year!